The global Kombucha Market size is expected to reach USD 9.70
billion by 2030, according to a new report by Grand View Research, Inc.
Furthermore, the market is expected to expand at a 15.6% CAGR from 2022 to
2030. The market has reported rapid growth in recent years and has caught
consumers’ attention recently, as kombucha is considered to be a functional beverage.
Growing consumer awareness of functional beverages has escalated the demand for
kombucha. The product has grown into a commercial product in the U.S. and
several companies are producing it, and the variety of kombuchas is increasing
rapidly.
Kombucha has gained immense popularity in recent times
due to various associated health benefits. The therapeutic effects of this
beverage are thought to be derived from its chemical composition, mainly the
polyphenols and secondary metabolites, which are produced during fermentation.
Kombucha is considered a potential beverage and has replaced the consumption of
carbonated beverages due to its possession of health benefits and therapeutic
properties. The product has gained popularity in the U.S., China, Russia,
Germany, and the Middle Eastern countries, and is produced on a large scale for
consumption.
The conventional kombucha segment accounted for the
dominant share of the global revenue in 2021. The growing availability of
conventional kombucha in flavors of fruits and herbs, such as ginger, lemon,
blueberry, raspberry, strawberry, lime, mint, and mango, is driving the product
demand. With the current trend of growing cannabidiol (CBD) application in the
U.S. food industry, some market players are launching CBD-infused kombucha in
the market, thus driving the product demand.
The off-trade segment is expected to grow with a
higher CAGR during the forecast period. Several brands are using proprietary
filtration and encapsulation technologies that allow probiotic bacteria to
survive pasteurization and survive at room temperatures, to make it suitable
for kombucha to be kept on non-refrigerated shelves in supermarkets. These
technologies are being employed by non-alcoholic (less than 5% alcohol) and
alcoholic kombuchas like Flying Embers to make products sustain for a more
extended period.
The market for kombucha is highly competitive and
dominated by large multinational manufacturing companies. These companies face
intense competition, especially from the top players in the kombucha industry,
as they have a large consumer base, strong brand recognition, and vast
distribution networks.
Related Press Release@ Kombucha Market Report
Kombucha Market Report Highlights
- North America held the largest regional share and is expected to
advance at a CAGR of 15.9% through 2030, as regional consumers are
consuming kombucha in order to boost immunity, increase energy, improve
gastrointestinal (GI), joint health & liver functions, and lower blood
pressure and cholesterol
- The hard kombucha segment is expected to advance at a higher CAGR
during the forecast period, as they are preferred by consumers who enjoy
non-alcoholic beverages such as premium crafted cocktails with low-ABV
content
- The on-trade segment accounted for a larger share of the global
revenue in 2021, owing to the increasing consumption of kombucha in
classic cocktails through premium bars, cafés, restaurants, and hotels
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Grand View Research, Inc. is a U.S. based market research
and consulting company, registered in the State of California and headquartered
in San Francisco. The company provides syndicated research reports, customized
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technology, chemicals, materials, healthcare and energy.
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