The global Probiotics Market was estimated at
over USD 32 billion in 2015. Probiotics are living microorganisms enhance the
immune system and help in various urological intestinal disorders.
Prebiotics provide health benefits beyond the traditional nutritional
function therefore, they are considered as functional foods. The growth of the
functional food industry is expected to drive the market in the coming years.
Lack of awareness among the consumers about the benefits of probiotics in
some regions can hinder market growth. The market is segmented into applications,
end-users, and regions.
On the basis of applications the market is divided into dietary
supplements, food & beverages, and animal feed. Food & beverages
accounted for more than 80% of the total market revenue in 2015. This sector
consists of bakery, breakfast cereals, dairy, fermented meat, fats & oils,
fish & eggs, and soy products.
Dietary supplement demand is likely to witness the fastest growth during
the forecast period. These supplements are commercially found in forms of
capsules, powders, and tablets.
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End-users include human probiotics and animal probiotics. Human
probiotics accounted for over 90% of the total market in 2015. An increase in
the standard of living and disposable income in LMEA (Latin America, the Middle
East, & Africa) and Asia Pacific can impel market growth in the coming
years.
Animal feed probiotics is anticipated to grow at a robustly till in the
near future. Growing concerns about animal health due to the growth in the meat
consumption and recent animal disease outbreaks are key factors that are
anticipated to encourage global animal probiotics market.
Regions encompass North America, Europe, Asia Pacific, and the Rest of
the World (RoW). Asia Pacific probiotics led the global market, holding
revenues over 40% in 2015. Prevalence of diabetes in the youth population has
promoted the role of probiotics industry in the region.
North America is expected to witness moderate growth. The United States
of America dominated the regional market. Obesity, digestive disorders, and
diabetes, and other growing health concerns can play a major role in the growth
the market in this region.
Key players of the probiotics market are Danone, Nestle S.A, Danisco,
Mother Dairy Fruits & Vegetables Private Limited, and Nestle S.A. Players
often adopt strategies like acquisitions, mergers, and strategic alliances to
expand their markets.
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